Unified Marketing Mix Modeling for Smarter Growth
Replace fragmented models with one centralized platform. Transparent, actionable and comparable insights across every market and brand.
SIMBA is a Bayesian marketing mix modeling platform built on PyMC-Marketing, giving teams transparent priors, adstock, saturation, uncertainty, and budget optimization without notebook sprawl.
Built on the power of
Stop Stitching Spreadsheets. Start Steering Strategy.
Move from fragmented, opaque processes to a unified, transparent platform.
The Fragmented Reality
Disconnected & Opaque
Disconnected Silos
Different teams running different models with different methodologies
Integration Nightmares
Broken chain of custody from data to decisions
Black Box Opacity
"Trust me" slides and unexplainable coefficients
The Unified Future
Connected & Transparent
Connected Network
Shared Bayesian framework with consistent KPIs across brands
Seamless Flow
End-to-end in one platform—no handoffs, no chaos
Glass-Box Transparency
Inspect every prior and assumption—trust the math
Audit. Measure. Predict. Optimize.
The complete operating system for marketing science.
AI Data Auditor
Trust Your Inputs. An intelligent agent that validates and cleans your data before you model. Automatically detects anomalies, missing values, and data quality issues—giving you confidence in every analysis.
Automated validation across all data sources
Real-time anomaly detection
Data Health Score
Media Impact Analysis
Incremental Measurement
Measure True Impact. Isolate the real value of your media from seasonality and base sales. See exactly what's working and what's just riding the wave of organic growth.
Causal attribution across all channels
Lift test integration for validation
Scenario Planning
Plan with Confidence. Test your budget decisions and forecast results before you spend a dollar. Run multiple scenarios to understand risk and opportunity across every decision.
Multi-scenario forecasting with uncertainty bands
What-if analysis for budget reallocation
Revenue Forecast
Budget Allocation
Budget Intelligence
Spend Smarter. Optimization that balances maximum ROI with your appetite for risk. Get precise recommendations on where every dollar should go—and why.
Risk-adjusted optimization
Multi-week carryover-aware allocation
Transparent Science. No Black Boxes.
Powered by PyMC. The only enterprise platform that exposes the probabilistic models driving your ROI. Learn how Bayesian MMM handles priors, adstock, and saturation, and how SIMBA builds on the open-source PyMC-Marketing library.
Bayesian Modeling. No Code Required.
Configure complex priors, saturation, and adstock effects in an intuitive grid. We write the PyMC code so you don't have to.
Inspect every prior. Our open-source foundation means you own the logic, not us.
Shape Your Reality
Define saturation & decay. Accurately model how media channels saturate using industry-standard transformation functions.
Smart Defaults
Start with smart defaults based on your historical data, then fine-tune with domain expertise.
Behavioural Response
Capture memory decay, adstock effects, and seasonal curves automatically. Real consumer behavior patterns baked into every model.
Modeling Engine
Response Curves
Optimization
References & Further Reading
Sanz-Robinson, J., Orduz, J. C., et al. (2024). PyMC-Marketing: Bayesian Media Mix Models and Customer Lifetime Value in Python. PyMC Labs.pymc-marketing.io
Jin, Y., Wang, Y., Sun, Y., Chan, D., & Koehler, J. (2017). Bayesian Methods for Media Mix Modeling with Carryover and Shape Effects. Google Inc.Google Research
Lütkepohl, H. (2005). New Introduction to Multiple Time Series Analysis. Springer-Verlag. Foundation for Vector Autoregression (VAR) modeling applied to long-run media dynamics.
Chan, D., & Perry, M. (2017). Challenges and Opportunities in Media Mix Modeling. Google Inc.Google Research
Salvatier, J., Wiecki, T. V., & Fonnesbeck, C. (2016). Probabilistic programming in Python using PyMC3. PeerJ Computer Science, 2, e55.doi:10.7717/peerj-cs.55
Cain, P. M. (2022). Modelling Short- and Long-Term Marketing Effects in the Consumer Purchase Journey. International Journal of Research in Marketing, 39(1), 96–116.doi:10.1016/j.ijresmar.2021.06.006
Your Data. Encrypted, Sovereign, and Certified.
We adhere to strict UK Government security standards. Built for global brands who demand data sovereignty.
Secure AWS Infrastructure
Data is securely stored in isolated AWS S3 buckets. We leverage industry-leading cloud architecture to ensure high availability and isolation.
Bank-Grade Encryption
All data is encrypted at rest using AES-256 standards and protected in transit via TLS 1.3. Your proprietary models are protected by strict isolation layers.
GDPR & Privacy First
Fully compliant with GDPR and the Data Protection Act. We practice strict data minimization, zero-retention logging, and verified privacy standards.
Real Impact. Verified Results.
How Growth Dynamics elevated their service for a high-end jeweler from quarterly reports to weekly strategic guidance.
Growth Dynamics
Beyond Quarterly Reports
Growth Dynamics needed to elevate their service for a high-end jeweler, a high-growth retailer with significant brick-and-mortar presence. The standard quarterly reporting cycle wasn't fast enough for a client that needed to react to market trends week-by-week.
The client required agile insights across both digital and physical channels to make confident, data-driven budget decisions without waiting for lagging reports from traditional agency models.
Agile Agency Modeling
Using SIMBA, Growth Dynamics brought advanced MMM capabilities in-house. They now deliver weekly, transparent model updates to their client, enabling agile budget shifts across digital and physical channels without waiting for quarterly reports.
SIMBA's automated Bayesian pipeline unified data ingestion, modeling, and predictive forecasting in a single interface. The built-in validation and diagnostics ensured every weekly update was robust, reliable, and explainable—giving the client confidence to act on insights immediately.
Weekly Strategic Guidance
The client now receives weekly model updates, enabling agile decision-making and rapid budget optimization across all channels.
Omnichannel Transparency
Accurate, explainable insights across online and brick-and-mortar touchpoints with no black-box metrics or opaque methodologies.
Agency Differentiation
Growth Dynamics elevated their service from reporting to strategic consulting, powered by SIMBA's enterprise-grade MMM capabilities.
"SIMBA has been an excellent solution for our team, offering the flexibility to utilise sophisticated models without the burden of internal maintenance. Its ability to quickly ingest our data into a highly customisable framework has significantly reduced our technical overhead and saved valuable time. The built-in safeguards and robust support have made SIMBA a reliable, efficient tool, perfectly suited for analytics teams focused on actionable outcomes rather than infrastructure management. We consider SIMBA a strong, dependable partner in our analytics workflow."
— Charlie de Thibault, Head of Analytics at Growth Dynamics
Flexible Plans for Every Stage of Modeling.
Start with a 14-day free trial. Upgrade as you scale your models and data needs.
Enterprise Platform
Global brands requiring custom security and unlimited scale
SIMBA Managed
For teams that want full model development done for them
Sandbox
Try the full Analyst plan for 14 days
Analyst
For solo modelers
Pro
For higher throughput and advanced workflows
Scale
For agencies and power users
Shared Hosting Plans
Shared compute plans are on the way. Book a call to get priority access.
No setup fees • Cancel anytime
Frequently Asked Questions
Everything you need to know about SIMBA's marketing mix modeling platform.