Marketing mix modeling software
Marketing mix modeling software for transparent growth decisions
SIMBA helps marketing and analytics teams measure channel contribution, understand diminishing returns, and plan spend with Bayesian uncertainty instead of black-box attribution.
Built for decisions, not just diagnostics
A good marketing mix model should lead to a budget decision. SIMBA connects model fitting, response curves, forecasts, and optimizer outputs in one workflow.
- Measure channel ROI and contribution across paid and non-paid channels
- Model saturation, adstock, seasonality, and external drivers
- Run spend scenarios before shifting budget
Transparent Bayesian modeling
SIMBA exposes the assumptions behind the model so teams can understand why recommendations change as new data arrives.
- Inspect priors and uncertainty intervals
- Use lift tests and experiments to calibrate the model
- Compare market, brand, or channel results with consistent methodology
Designed for repeatable MMM programs
The platform is built for teams that need refreshable models and a durable operating rhythm, not one-off slide decks.
- Standardize weekly MMM datasets
- Refresh models as spend patterns change
- Share scenario outputs with stakeholders
SIMBA vs spreadsheet-first MMM
| Area | Traditional approach | SIMBA approach |
|---|---|---|
| Workflow | Manual files, notebooks, and slides | One platform for fitting, analysis, scenarios, and optimization |
| Transparency | Hard to audit assumptions | Priors, model inputs, and uncertainty are visible |
| Refresh cadence | Quarterly or ad hoc | Designed for repeatable model refreshes |
Frequently asked questions
What is marketing mix modeling?
Marketing mix modeling is a statistical approach for estimating how marketing channels, seasonality, pricing, promotions, and external factors affect business outcomes over time.
Who is SIMBA for?
SIMBA is for marketers, analysts, agencies, and data science teams that want transparent MMM outputs without stitching together custom notebooks and manual reporting.
Explore related SIMBA resources
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