Uplift tests, from design to MMM
Design, implement and run incrementality tests to measure the impact of your marketing. Jake can help interpret the results and integrate lift-test evidence into your SIMBA marketing mix model.
Delivery partners
Expert support.
From testing to decisions.
Pair SIMBA with hands-on measurement expertise. Get help running uplift tests, building custom models and managing your marketing mix models.
Extra expertise, wherever you need it
Jake works across Bayesian marketing measurement, incrementality and causal inference. Through JTP Analytics, he can support a specific testing or modelling project, or help manage your SIMBA models over time.
Three ways to work together
Custom models for your business
Build bespoke models around your data, business questions and measurement needs, with support on model design, development and validation.
Ongoing SIMBA model management
Get hands-on help managing your SIMBA models, from setup and updates to reviewing results and translating them into marketing decisions.
Partner services are scoped directly with JTP Analytics. SIMBA provides and operates the platform; discuss delivery requirements and fees with Jake alongside your SIMBA plan.
Work with SIMBA
Become a delivery partner
Help teams turn marketing measurement into action. If you support clients with incrementality testing, custom modelling or ongoing MMM delivery, we’d like to hear from you.
Tell us about your experience, the clients you work with and how you’d like to use SIMBA in your delivery.
Talk to us about partnering