People

Niall leads SIMBA, the marketing analytics platform from PyMC Labs, where he is a Vice President responsible for client engagements across advanced marketing measurement.

He has spent more than 15 years in analytics and statistics, optimising billion-dollar marketing budgets, and founded the marketing science consultancy 1749.io before joining PyMC Labs.

Jake is a marketing scientist working on Bayesian marketing measurement: MMM, incrementality and causal inference.

He came up as a data scientist in a digital marketing agency and brings a strong foundation in mathematics and statistical modelling to media effectiveness questions. He contributes to PyMC-Marketing, teaches MMM fundamentals and hierarchical modelling on PyMC Labs' Bayesian Marketing Analytics course, and co-writes the SIMBA blog.