AI assistants for MMM
Marketing mix modeling workflows through the SIMBA MCP Server
The SIMBA MCP Server connects AI assistants such as Claude and Cursor to Bayesian MMM workflows, making model setup, analysis, and scenario planning easier to orchestrate.
Natural language orchestration
Instead of clicking through every step, analysts can ask an AI assistant to upload data, create models, inspect results, and run scenarios.
- Upload datasets
- Create and monitor model fits
- Retrieve ROI, contribution, and optimization outputs
Built for transparent MMM
The MCP server is an interface to the same transparent Bayesian workflow behind SIMBA, not a black-box shortcut.
- Works with SIMBA model results
- Supports optimizer and scenario workflows
- Keeps analysis auditable
For technical marketing teams
MCP makes the platform easier to automate for teams already working in AI-enabled development and analytics tools.
- Use Cursor or Claude as an MMM assistant
- Reduce repetitive setup steps
- Prototype repeatable analysis workflows
Frequently asked questions
What is the SIMBA MCP Server?
It is an integration that lets MCP-compatible AI assistants call SIMBA tools for marketing mix modeling workflows.
Does it replace the SIMBA web platform?
No. It complements the platform by letting AI assistants orchestrate model and analysis tasks through natural language.
Explore related SIMBA resources
Build a more transparent MMM workflow
Talk through your current data, modeling process, and where SIMBA can help.
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